Resource: Breaking the Time Barrier by Mike McDerment and Donald Cowper
Why YOU Should Care:
One of the most-common questions I get as an accountant serving small businesses is how to set prices. Charging what you are worth – and finding that happy medium where your prices allow you to do what you love with clients you love – is tricky (and even scary!) for people just starting out.
A lot of new business-owners who retail in services assume they should charge by the hour. However, in so doing, they immediately set a cap on their earning potential. We all have the same, finite number of hours in a year. If you charge by the hour, you can only give yourself a “raise” by working longer days or increasing your prices.
There is another way of thinking about what you offer your clients: Value.
This free eBook will walk you through the mental transition from selling hours to selling your talent. It packs a lot of wisdom in seventy pages and is well worth an hour of your time (as it may be the last time you think of your business in terms of hours!).
